About Brookstone Homes

Brookstone Homes, Inc. was founded in Janesville, Wisconsin, in 1994 as a privately held semi-custom home building company. The company known as Brookstone Homes today, however, is quite a different company than it was at its inception fourteen years ago. Servicing primarily the Janesville and Madison areas at the time, it became apparent to Brookstone’s stakeholders that the company needed to change in order to achieve continued growth. Beginning in 2001, the decision was made to transition from being a semi-custom home builder to a production home builder. With this transition came a new business model, new product offerings, new systems and processes, new investors, new corporate headquarters, and most importantly – new people.

Today, Brookstone Homes, Inc. is one of the largest single-family home builders in the Metropolitan Milwaukee and Madison areas. Currently operating in 17 single-family communities throughout Southern Wisconsin, Brookstone Homes’ product offering is built around 34 single-family and condominium designs that range in size from 1360 to 3191 square feet. Brookstone Homes offers complete home and lot packages at an average price point of $220,000 or as homes built off-site for customers who already own their lot. In addition to their base plans, Brookstone offers over 10,000 options for customers to personalize their homes.

Brookstone Homes remains extremely competitive in all market areas by focusing on providing the customer with outstanding value and an unparalleled home buying experience. With a unique selling proposition of being “Easy to Do Business With,” Brookstone attracts first time and move-up buyers who are looking for a quality product at an affordable price without the usual headaches associated with home building. Brookstone customers experience a different kind of approach to home building – one that is easy, predictable, and even enjoyable.

Heading into the future, Brookstone Homes will continue its customer-centered approach, while concentrating on market expansion, value added product offerings, and a strategy of being “Easy to Do Business With.” In doing so, Brookstone anticipates continued growth in the coming year.